Free the Pee: A Marketing Campaign for Urinetown the Musical


Quick highlights: Marketing, social media, team leadership, hand drawn illustration, Illustrator, photoshop, Indesign, poster design, connections between mediums, character development



This multi-phased marketing campaign was conceived from the ground up and spans multiple media including print, web, and social media. I worked closely with ACT’s marketing team, writers, and editors as well as the director of Urinetown to create a series of promotional graphics with a compelling storyline related to the show it promotes.


Free the Pee - Facebook Banner

Free the Pee Rebellion Website

Urinetown the Musical Poster

Urinetown the Musical Social Media Ad

Urinetown the Musical Poster

Urinetown the Musical Social Media Ad